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Research, Research, Research …

This week on PR Conversations, Frank Ovaitt, discusses the “Four Things That Only Took Me Five Years to Learn.” Frank is retiring after five years as President and CEO of the Institute for Public Relations.

 Franks Four Things:

  1. There is no reason to assume that Public Relations is inferior to marketing, advertising (or many other management functions)  in terms of our research.
  2. There are three kinds of public relations research:  Research used in public relations, to guide and evaluate communications programs. Research on public relations, to understand what we do and how we do it.And research for public relations – theoretical development to provide the social science underpinnings.
  3. The public relations field is more interconnected globally than ever before, and research is one of the great connectors.
  4. Public relations professionals who understand research will rule this field.

 His ‘learnings’ are interesting to me because they are all around PR research… something that I’m not THAT fond of. Maybe that’s why it took him so long to learn it… I’m not sure how the rest of you feel, but research always seems so stale and, well, annoying.  

 However after reading his post I sort of got it, an ‘ah ha moment’ if you will, research is the foundation of what we do, and without it we really are spin doctors.


June 16, 2009 Posted by | Review of Monitored Site | , | 2 Comments