MSVU Social Media Course Blog

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Paul’s Lie

Learning about Paul’s Story was very disheartening. What really saddens me about the whole thing is that people actually go through this. Young people are involved in so many deadly car accidents it’s scary. And my understanding is that YouTube and social tools are used to connect people, connect people in new ways over common interests. Fooling the public in this way is not only unethical and devious, but it’s just cruel. Those of us who have a heart and feel for these young people that have to live with the consequences of these bad choices cringe at these videos.

In a recent video presentation from Prof. Wesch, he addresses why people use YouTube to express themselves. This is important because it may explain the reason behind why transparency is so crucial to a successful social media campaign. From an anthropological standpoint, he says “anonymity + physical distance + rare and ephemeral dialogue = freedom to experience humanity without social fear or anxiety.”

This is important because people on YouTube usually address the YouTube community directly. They speak into that glass dot we call a web cam to share their emotions, feelings, and experiences with people who want to listen. They don’t know who will pay attention, who will respond, who will care but those that do, will always be there with support.
These phony videos that organizations and agencies produce violate these “rules” to YouTubing. They produced a script, hired actors and didn’t tell the public, they strategically wanted a certain audience to feel a certain way and change their behavior because of it.

I think Prof. Parsons’ class has great questions that need to be answered. I will definitely keep spying on the discussion, I think there is a lot to learn from this disaster and the answers are crucial.

June 6, 2009 Posted by | Comment on Course Material | , , , , | Comments Off on Paul’s Lie