MSVU Social Media Course Blog

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the great divide…

Today in class we touched on something again that we’ve talked about a lot – the great divide between the generations and their social media usage. I think it was Dee who mentioned that her group was finding it difficult to engage two generations of PR practitioners, and DeNel countered that by saying that there are a lot of ‘older’ people using these tools and there’s just the perception that they’re not.

My thoughts on this are that social media usage has become just one of those things that people have preconceived perceptions about, that may not even be true. Another example of this (which has been discussed in our PR & Gender class) is the idea of ‘bra burning feminists.’ In reality no one ever burned bras; it just became this idea that was naturalized into the history of feminism.

How does this relate to social media usage across generations? Well, I feel like the idea that older generations are not accepting of social media has transferred from just an ‘idea’ to people’s attitudes and expectations. Maybe the reason people are so hesitant to accept social media is because they are expected not to. In the same way that I feel I HAVE to understand it because of my age…

Does this make sense?

Thoughts, ideas, suggestions??

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June 10, 2009 Posted by | Comment on Course Material, Really Relevant Interesting Stuff | , , , | 2 Comments