MSVU Social Media Course Blog

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“Plug it in and Change the World” : Making Moments with Social Media

The day before C.C. Chapman spoke to our class via Skype he posted a great podcast on Managing the Gray. What I’d like to pull from the podcast is what I think could be one of the most important lessons we’ve learned about social media.

Inspired by a presentation by Ze Frank at Webstock in New Zealand, Chapman discusses creating moments through social media. For Chapman, his moment was when I guy came up to him after following the podcasts and explained that he had quit his high level executive job to follow what he really wanted to do because of Chapman’s discussions on following your passions. Definitely a jaw-dropping moment. It’s certainly easy to forget the kind of reach you may have through social media and the impact what you’re saying might have on people. I think Chapman put his thoughts on the subject very nicely so here’s the quote from his podcast:

“I’m sitting here in Massachusetts with a microphone in my Mac and I’m talking into it but the words that come out of my mouth every so often can really affect somebody. And that’s a moment. That’s when you realize, ‘wow.’ And that’s why I’ve always treated this medium as something different. And while people are out there- whether it’s podcasting, Twittering, blogging, whatever it is, while most of it is just throwing stuff out into the ether you never know when something you throw out is going to resonate. When that’s going to create a moment for yourself or somebody else.”

I think this is an important lesson for us if we are to continue using social media in the future. We must recognize that we will, potentially, hold a great deal of power in our hands and what we tweet or blog about or podcast may actually impact someone’s life one day. The idea of creating moments for people makes social media take on a whole new meaning for me. No longer is it about just getting your name/business/product out there. It’s about reaching the masses and creating your own moments and moments for others.

In closing, the song “Electric Feel” by MGMT. The lyrics were probably not meant to be about social media but I think it fits! If “electric”=computers and blogging, and “making electricity” and “changing the world” =making moments then it works, right?!! Take a listen and enjoy! It’s been great blogging for you all 🙂

“All along the eastern shore, put your circuits in the sea

This is what the world is for, making electricity

You can feel it in your mind

Oh you can do it all the time

Plug it in and change the world

You are my electric girl”

June 21, 2009 - Posted by | Comment on Course Material, Review of Monitored Site

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