MSVU Social Media Course Blog

Just another weblog

A new world…

All of the aspects we have learned in this class I feel are so important in today’s PR world. I can already see the benefits it will have for us and the organizations we will work for in the future.

One of the greatest parts to all of this is the way in which we evaluate it. I think it is so important we understand how to evaluate everything we are suggesting our employers use and know when it is working and when it is not. Being able to use all different types of social media is one thing but understanding how to think strategically about it is entirely other issue.

The presentation we saw on evaluation was so valuable to me as a professional because with social media once you put something out there, it’s out there. There is no real way to take it back and understanding what will work and won’t and why can make a really big difference to organizations.


June 21, 2009 - Posted by | Comment on Course Material

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