MSVU Social Media Course Blog

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Questioning the Source

Alright, so if I’m being brutally honest, is an incredibly lame name for a website.  Despite my 100% confidence in Dr. Rehberg-Sedo’s social media brilliance, I was totally not looking forward to wading through countless media releases sent by every Jane, Henry and Joe who thinks they know how to practice effective PR on a weekly basis to try to find someone that had a notable thought and expanding upon said thought to create brilliance of my own, which, by the way, is obviously abundant. Today, I’m officially repenting of my assumptive sins. To my surprise, and extreme delight if I may add, this site is actually a well put together and incredibly interesting setting for a bi-weekly podcast by Neville Hobson (ABC) and Shel Holtz (ABC) called The Hobson & Holtz Report. Catchy eh?

Throughout class this week though I started to think, sure, the topics they choose are definitely interesting and I could comment on any one or multiple podcasts. But before I do that, I’d have to listen to them, and after our discussion on questioning everything, I started to wonder, why should I listen to them? So I did some research. Tonight I’d like to present you with, what I hope will be a brief analysis of these men and their lives works…as far as I can tell from google anyway. That way you can make an informed decision about whether you’ll stay tuned to hear my take on their take or whether you’ll choose to politely pass by my posts concerning Hobson and Holtz for the next four weeks.

Let’s begin with Hobson shall we?

Neville Hobson

I think it’s worthy of note that when I typed in Neville Hobson google informed me that there were 143,000 applicable web page. Wow. I put my name into google and found, well a porn star from the 1980’s. In addition to his impressive google profile, he’s got 4,145 twitterers tweeting after his every word and 2,584 confirmed, dedicated bloggers to boot. If we’re talking sheer quantity (over quality of course), I’m definitely impressed. Obviously someone thinks this guy has something to say, but should that really count for something?

According to his website,, Hobson has been a communicator for the past 25 year and is still holding strong. In addition to being an accredited IABC member he has worked in numerous aspects of the field including the all intimidating investor and financial relations. He’s a company founder, a volunteer, a consultant, an author, an early adopter, a blogger, a podcaster, a tweeter, and a guy with an opinion. Currently residing in the UK, Hobson has worked all over Europe and the US.

Shel Holtz

Alright, so Holtz falls short of Hobson on the google article finder at a mere 91,700 articles, but hey, Deidra Hopkins is still a porn star so I guess he’s at least more impressive than I am at any rate. While his google numbers are low he does beat out Hobson on the twitter meter with a whopping 4,537 followers and is perhaps more humble as he lacks a friend counter on his blog. He wants us to be able to reach him though because you can find him on a variety of social media sites including: Digg, Flickr, Facebook, Linkedin, Twitter, YouTube,, Skype, Gmail, Technorati, MyBlogLog and Utterz.

Holtz has been working in communications for close to 30 years and is the current principal at Holtz Communication + Technology. Before that Holtz worked in various communications environments where he had the opportunity to master the art of organizational communications on varying levels including financial relations and even marketing communications. His work is both corporate and consultant based and he has always tried to be at the forefront of technology so that he could infuse that newness into each organization’s culture. An IABC Fellow, the highest honor bestowed upon IABC members, Holtz is a trusted member of the global communications world.

So what do you think?
Are they worth listening to?


June 19, 2009 - Posted by | Uncategorized | , ,

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