MSVU Social Media Course Blog

Just another WordPress.com weblog

Bull Twit

On June 15, Social Media Group posted a blog entry called “Tweeting your way into a Twinternship”. A Twinternship is essentially an internship where students can act as a Twitter expert, consultant or content manager for large organizations or high-profile individuals that don’t have time to Tweet themselves.

Considering Twitter’s sole mandate to determine: “What are you doing?” (“you”, meaning organizations and individuals on Twitter), does it make sense for someone from outside the organization to come in and answer that question? Does a fresh-faced student, not-yet immersed in the company culture have the knowledge and intuition to provide daily updates on the inner workings of an organization? Maybe.

On one side of the coin, an outside source would be free from the biases and cynicism that result from years of working for the same company. Someone with a fresh perspective could tweet about exciting news and events that they know would be of interest to the outside world.

On the other hand, that fresh perspective may not be an accurate one. Furthermore, it might not be articulated in a tone that is true to the organization or celebrity.

It’s one thing to Tweet about oneself. We don’t have to research the current events in our life, or adopt a specific tone in order to accurately portray our Twitter status. But when we Tweet on behalf of an organization or celebrity, we must assume the personality of that organization. Someone external to that organization would likely have to fake it.

I suppose that is what we, as communicators do when we write a news release or speak to the media on behalf of an organization. The difference here is that social media claims to be a more organic, or “real” medium. Can companies, political figures and celebrities really claim that they’re using social media to be “real” and transparent when they pay someone else to do the tweeting?

Advertisements

June 15, 2009 - Posted by | Review of Monitored Site, Uncategorized | , , , , , ,

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: