MSVU Social Media Course Blog

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Everybody get footloose!

One pink toe at a time


Today’s guest speakers were really inspiring. Both Calum and Rob had two different presentations, yet both shared a love for social media and especially Google! I found Calum’s insights on niche marketing to be quite enlightening in terms of assessing your client or organization’s needs. His expert tips not only showed us how we can make personal profit, but also, how we can generate more revenue for our organizations. I know, we’re communicators and not financial advisors, but at the end of the day doesn’t it always come down to the bottom line? And if we have more revenue, we have more money in our communications budget for social media tactics! Approaching social media from a business perspective really emphasized how important it is to have a solid understanding of new technologies as they unfold. I admit, I’m still freaked out buy the enormity of the blogosphere and the uncertainty around how social media will impact the internet as we move forward. However, I think Rob offered some great advice when he said that we don’t have to dive into using all of these tools at once, just dip one toe in at first and feel our way around. I don’t know Rob’s exact words, but it helped ease some of my anxiety and fear that employers expect us to be completely fluent in all of these social media tools. It’s overwhelming, yet incredibly exciting! So, here I go, one brightly pink painted toe at a time!




June 8, 2009 - Posted by | Comment on Course Material

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