MSVU Social Media Course Blog

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Online tools for Organizations; Social media or more corporate messaging?

I found Wednesday’s class with Harold Simons via Skype very interesting. This was the first time I had seen this popular communication tool in action and was very impressed. How small the world has become now with new technologies like Skype. It makes you wonder what’s next.

Although Skype was very cool, Simons’ insights on internal communications made me think about how corporations use these online technologies. Rogers Plus’ internal website is a great resource for new employees joining the team and to receive information on the companies strategic goals. But is the internal site just another avenue for corporate messages or is it truly a social medium? There seems to be a thin line between too much corporate messaging and a two-way communication tool for employees. Can there really be a social media internal website, or is it just more one way corporate messaging?

What are your thoughts on this?




June 7, 2009 - Posted by | Uncategorized | ,

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