MSVU Social Media Course Blog

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I’ll put my virtual foot in my mouth…

Foot in MouthWow! Just hours after my May 25th weekly blog review, Hey SocialMediaGroup, Update Your Darn Blog…,  SMG’s Founder and CEO Maggie Fox replied:


“You’re right – you’re right! We have been struggling to keep our blog relevant and updated. The irony of course is that the reason it’s been such a challenge is that we’re so busy with REAL client work, and our clients take precedence over self-promotion, fortunately/unfortunately (depending on your perspective).

Nevertheless, thanks for the poke – you’re right, we should be setting a better example!”

I was floored. I certainly did not expect to receive a response from SMG’s CEO–let alone such a quick and thoughtful response. While I poked at SMG in my orignal post for not setting a good example for social media newbies, I must say that they set an incredible example in responding to my post:

1. The response came straight from the CEO–it made me feel like my opinion really mattered to the organization.

2. Maggie Fox acknowledged my accusation, and offered an explanation as to why their blog hadn’t been updated as frequently as they’d like.

3. They reposted my blog entry as a comment on SMG’s blog, for all their viewers to see. This shows that SMG has nothing to hide–not even harsh criticisms from student blog-monitors like myself. (This also created a link to our class blog from SMG’s website–promotion for us, woo hoo!)

4. Fox acknowledged my comment once again on SMG’s blog, promising to do “a better job of getting [their] insights out there.”

5. Since then, SMG has posted several new articles which I look forward to reviewing here!

I definitely understand where Maggie is coming from. It’s a huge challenge to keep a blog updated and relevant, especially when you’re busy. Between classes, part-time work, family affairs and fighting the flu, I have to confess that I haven’t posted to our blog in a week (sorry DeNel). (Lucky for you guys, I’ll be bombarding our blog airways over the next few days with an array of thoughts and arguments to make up for my recent lack of input.)

Which brings me to an interesting question: why do we put social media on the back burner? In both my case and Maggie’s, we neglected our blogging responsibilities when more pressing responsibilities arrose. Why is blogging less pressing anyway? Is it because the online world isn’t as tangible or real? Does this present problems for companies striving to communicate and meet deadlines in the virtual world?


June 2, 2009 - Posted by | Review of Monitored Site | , , , , , , ,


  1. Hey Heather, thanks for the acknowlegement, and it’s always nice to know that you’re being read!

    Comment by maggie fox | June 2, 2009 | Reply

  2. Good PR, like we learned in class yesterday, nip it in the butt before the negative comment escalates. But that’s a very good question, why do we put social media on the back burner? Do you think it is because if you look at most workplaces social media is not an integrale part of a typical work day? From my limited PR experience, I feel that social media is given to one person as a tasks to do when everything else is done. Which often means it is deemed as not as a important or forgotten due to lack of time. Personally, I feel social media is such a big tasks if you want to do it right, that one person’s job should solely be Social Media.

    Also, when the CEO commented he mentionned how they were doing real client work. It seems to me that companies still separate social media from “real” work. If social media was integrated in the work we do on a daily basis, then maybe we wouldn’t have a tendency to leave it on the back burner. Unfortunately, I think we have to keep taking baby steps to make this a reality. And I mean the smallest baby steps possible in some cases.

    Comment by eskimeau | June 2, 2009 | Reply

  3. I totally agree Steph. I think we’ll see more and more companies integrating a “Social Media Specialist” position into their Communications departments in the coming years. Otherwise it will inevitably fall onto the back burner until “real” work is done. What a lot of people (my co-op employers included) don’t always realize is that social media is very real, in fact more real than some of the other media we use. A blog post, when done correctly reaches more viewers than a news release. A blog is accessible to anyone with internet access, while a traditional news release is only distributed to media outlets. And if the story doesn’t get picked up, it often stops there. Social media lets the viewer–rather than the media outlet–decide whether or not a story is newsworthy.

    Comment by mostlyheather | June 3, 2009 | Reply

  4. […] recently implemented a Social Media Specialist position. (Hey Steph, its exactly what we were chatting about yesterday!) My worry here is that when people engage in social media with corporate motives, or as a job […]

    Pingback by Champions & Cheerleaders « MSVU Social Media Course Blog | June 3, 2009 | Reply

  5. Interesting reflection Heather. I think that when it comes to using tools like blogging it should only be done when a person has something interesting to say and not just forced one-way communication in order to update a blog. In your case you were watching the blog as an assignment but I would imagine that the average public would check it a lot less often and would look for quality over quantity. I have red blog that seem to go on and on with no actual point or original thought and I think that that is worse than an old posting.

    Comment by bethanyeyking | June 7, 2009 | Reply

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