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Hinson & Wright: Social Media Overtakes Porn

Okay, so this title is misleading. On the Institute for Public Relations website, an article published on March 13, 2009 is titled as such. So, reading it, you’d think you were about to head into a tirade of how Social Media has encompassed all corners of the public realm and pornography was simply just something that was bound to get noticed.

Curious as a kitten, (because who wouldn’t be curious how porn is being affected by Social Media?) I clicked on it to read. Save for the first paragraph that mentions that porn is being sent through the internet via social media, there is very little about pornography in this article. Instead, they speak of how non-traditional methods are being used for the average American to find information. Newspapers are a thing of the past and few people are turning on their local television stations (as we can see even here in Halifax as CTV struggles to make a slice of profit against bigger corporations and cable companies). Today, people seek their information on their own time, through the comfort of their computer screen.

In their research, they found that 93 per cent of people polled used social media (blogs or otherwise) in their workplace. I find it interesting that it is such as high number. The reason for my intrigue is because as a co-op student who completed three federal work terms, facebook and blogs were blasphemous. To even speak of it as a possibility in the workplace was to get a big red letter pasted to your forehead. So my quesiton is are more organizations being open to social media and the benefits it can provide, or do they even realize that their employees are skulking around on the internet using social media?

The article states that in terms of accuracy and credibility, traditional media methods get the highest score. What can we do as PR practitioners who have a desire to use social media in the workforce to create, maintain and promote credibility in social media when any Mr.Smith can put in his two cents worth?

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May 31, 2009 - Posted by | Uncategorized

1 Comment »

  1. On my first work term it was my job to create and maintain a facebook and myspace site for the non-profit arts centre that I worked for. It was the first time I’d ever considered social media as useful to business. Through these sites we were able to advertise shows, gallery openings, family art days, etc. We were able to keep in contact with campers and find the ones we needed to send packages to. It was awesome.

    My next work term I worked in the federal government, more specifically with the CRA and like you mentioned, facebook was a dirty word. There was one computer that had access to it and it was totally taboo to be on that computer for more than 10 minutes for fear that someone would think you were a time waster…even though it was also the only computer that would convert to PDF.

    I have seen social media tools boost organizations such as Ross Creek and absolutely banned such as with the federal government. I think that facebook has realized this probably as well as they have created the ability to organize fan pages and added more professional applications. I think in the beginning facebook was just a tool for graduating high schoolers to keep in touch through university. But as the phenomenon has increased exponentially they have started to realize the potential in various exploding markets. I think that where facebook and blogs and twitter and all the other social media sites are going in the corporate/professional world depends heavily upon whether they are able to effectively adapt their programs to be able to be used in a credibly professional manner. Until that day comes, I think the vast majority of employees will be skulking around during their lunch hour trying to get their facebook fix in for the day…but that’s just my thoughts.

    Comment by deehopkins | June 1, 2009 | Reply


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