MSVU Social Media Course Blog

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About that Ice Cream Thing . . .

Ice-Cream-Cones

So I was thinking about the Social Media in Plain English  video that we watched in class this week on Youtube. And I was thinking that, while it does a great job of simplifying the concept of social media for those who have been living under a rock for the past five years, it doesn’t quite tell the whole story.

The video uses an ice cream metaphor to explain the social media phenomenon. Before social media tools, we were living in a world where information was disseminated by big companies, and therefore we only received a few types of information—or flavours of ice cream. Once the new tools came along however, people began to create their own flavours at an affordable cost. This created endless possibilities and a variety of flavours for everyone to enjoy.

But is it really that simple?

First of all, the video makes the assumption that everyone has access to the ice cream making tools. This is not the case with social media. Not everyone has access to a computer and/or internet. People in developing countries, for example would be hard-pressed to find access to the right tools to create and distribute their own flavours of information—and perhaps these are some flavours that should be shared in order to open our eyes to how diverse our world truly is. There could be thousands of exotic fruity ice creams that the world is being deprived of, because those who know how to make it don’t have the right tools.

Furthermore, not everyone knows how to make ice cream, or social media contributions. Senior citizens, for example grew up in a world without computers, and many of them don’t have the knowledge and skills required to share their stories and viewpoints through new media. I have a feeling that we are missing out on some real classic ice cream flavours here. With such emphasis placed upon social media, will those old recipes be lost once the older generations pass on?

While social media is an improvement in information sharing, it is not the idyllic solution that the Youtube video purports it to be. We still have a long way to go in creating a world where everyone’s voice can be heard. Recognizing the importance of information-sharing, I think it’s crucial that we improve access to and education surrounding social media tools. That way, we can ensure that we’re not depriving ourselves of the array of flavours that exist in our world.

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May 21, 2009 - Posted by | Comment on Course Material | , , , , , , ,

1 Comment »

  1. Yes, I’m commenting on my own blog entry.

    In my first paragraph I said “the people who have been living under a rock for the past five years”, referring to those who don’t know anything about social media.

    I then go on to advocate for those who don’t have the access or education required to know anything about social media.

    Obviously they haven’t been living under a rock.

    Hope it wasn’t rude of me to use that living under a rock expression.

    But to my credit, I don’t think the author of the video was targeting the access/education-deprived population in the first place. They likely don’t log onto Youtube. Come to think of it, those who do log onto Youtube likely know a thing or two about social media. I wonder who the video is targeting… any ideas?

    Comment by mostlyheather | May 22, 2009 | Reply


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