MSVU Social Media Course Blog

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Social Networks: We are the Facebook generation

Remember when a social network was the group of people you sat with in the cafeteria or on the bus? Or when the only way to hear about a new band was on the radio or on Much Music? 
What about when you watched that Friends marathon and were convinced Ross and Rachel should have stayed together. Didn’t you wish you could create a group where all your friends—and maybe even thousands more—could talk about how they felt exactly the same way?

Well, just in case you haven’t noticed, things have changed. We are the Facebook generation. We knew Hi5 when Hi5 was fresh, and we basically made MySpace what it is. These three social networking sites are some of the tools listed on the Roadmap to the Social Web.

Facebook– Facebook was created in 2004 by technological wunderkind Mark Zuckerberg.  Facebook’s mission is to give people the power to share and make the world more open and connected.

Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. (

Here’s a small example of the power of Facebook. Superstar Lady Gaga currently has over 2.5 million fans on Facebook and you can join the faithful Gaga followers to track her every musical (or not so musical) move…like the time in Russia where they tried to arrest her for wearing leather. Yikes! (

Hi5- Launched in 2003, hi5 is now one of the world’s largest social networks — ranked as a top 20 website globally and the #1 social network in over 30 countries across Latin America, Europe, Asia and Africa. According to comScore, more than 56 million individuals every month visit hi5, which is currently available in 37 language options. (

In December 2008, Hi5 launched a partnership with, the world’s first person-to-person micro-lending website. Users can give person-to-person microloans to entrepreneurs in developing countries or in their own communities. Positive social networking at its best!

MySpace-… is an online community that lets you meet your friends’ friends. On MySpace and you can share photos, journals and interests with your growing network of mutual friends. (

MySpace has become a popular site for new bands and musicians who want to expand their fan base. Check out the funky reggae sounds of a local Halifax trio – The Ukeladies! (


May 18, 2009 - Posted by | Uncategorized

1 Comment »

  1. Social networking sites are great and I have to admit I am very guilty of being a Facebook addict. However, the larger Facebook gets the more I begin to question the way in which it is being used.

    As we are getting closer to graduation and need to think about where we are going next and I have been having conversations with friends about “cleaning up” their Facebook page. This is due to the assumption employers are checking up on potential employees on Facebook.

    Some potential employers going as far as to add the potential employee enabling them to “creep” and see what kind of person you may be. This can put the potential employee in a very awkward position because whatexactly is the etiquette in these situations?

    These types of questions have left me wondering what is Facebook doing for people now and when has its use gone too far? Is it personal and informal or is it professional and formal?

    Comment by katiemacnevin | May 18, 2009 | Reply

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