MSVU Social Media Course Blog

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2-Way Communication within Social Media

Social Media is one of the greatest ways institutions are able to interact with their publics. Social media enables them to send messages to their publics through wikis, blogs and even podcasts. The great aspect to these social media is the “comment” section which is found in most social medias. This is an area usually at the bottom of the posting where people are able to comment on what they are reading. This gives the institution the feedback they need from their public to grow a better a relationship with them.
Comments are a tool which the public to respond to an issue they feel is an important. It engages them into the conversation and enables a public to feel more a part of the institution.
Comments can also be used to judge the quality and insight of other commenters. The comment section of social media outlets really engages discussion on a particular issue posted.
Disquis – A comment and discussion plug-in for Web sites and blogs. This makes commenting more interactive by creating discussion across the web.
coComment – A comment service which creates conversations based on other comments found on the Web.
IntenseDebate – A service that encourages commenting and discussions on your current blog.
Tangler – A service that enables a global conversations throughout the Web.

An example of this can be found on the blog, .
The postings have comments on the bottom where AIMS’ public is able to join the conversation on the institution and agree or disagree on a variety of points.
When beginning a comment section to a social media there are a few factors to be considered. The first of these is who will be monitoring the comments. Due to the open nature of the internet anyone has access to the social media and the opportunity to comment. These comments may not always be appropriate and there needs to be a monitoring system in place to ensure comments are acceptable.
The second factor is the organization has to be prepared for how far they are willing to allow a discussion to go. How much are they willing to allow someone to disagree with their point of view.


May 18, 2009 - Posted by | Comment on Course Material

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