MSVU Social Media Course Blog

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Back in my day… we used to walk 10 miles to school, uphill both ways

Tracy Taweel states in the introduction of her independent study paper that “the evolution of the Internet over the past ten years has been swift and pervasive”. 

Thinking back ten years in my life, I was an eleven year old girl going to Junior High where none of my classes involved computers and where the latest gossip came from word of mouth, not Facebook or Twitter. When we did group projects we had to arrange to meet up at our houses after school or go to the library at lunch, there was no Google Docs or docstoc. The Internet for me at eleven years old was practically non- existent. Now, as a twenty-one year old, the Internet has become an important part of my everyday life whether it is for school, work or play.

The same comparison can be made with organizations. Ten years ago, they relied solely on advertising and simply getting their message out to the public. Now, with social media actually allowing the public to have a say, organizations must rethink the way they send their message out in a strategic way. The impact of the delivery of the message can now have a very negative turnout. If one person strongly disagrees with the way a message is delivered, they can blog about it, Tweet it, display it on Facebook, the list goes on.  This goes along with what Taweel says, “Consumers can now choose to accept or reject your messages, depending on whether they find them useful, interesting or relevant. And they’ll be more than happy to tell you what they like and what they don’t like.”

 Social Media has also changed the way that employees within organizations collaborate on projects and share ideas. As I said earlier, when I was younger we had to meet up at each other’s houses to work on group projects. Now with Social Productivity programs such as Google Docs, docstoc and Scribd, documents, spreadsheets and presentations can be created and shared online.  With these programs, you don’t ever need to be scared of a hard drive crashing or a power outage because your documents are always safely stored online.  These online tools are extremely useful for organizations, especially if they are based internationally. 

Organizations need to recognize the importance and increasing popularity of social media so they are constantly connected with their publics. Organizations should begin to forget about the loss of control and start focusing on building relationships with these online communities.

Bye for now!



May 16, 2009 - Posted by | Comment on Course Material


  1. I totally agree Hilary fighting the social media train is futile and trying to manipulate it can be even more detrimental if you have a savvy stakeholder that can see through your shenanigans. It is so important for organizations to try to understand social media, use it not abuse it.


    Comment by bethanyeyking | May 17, 2009 | Reply

  2. I agree with Bethany and Hilary, with the world depending on technology, it is important for organizations to recognize the importance on using social media to connect to the public. However, as our generation becomes the new faces to PR and businesses are looking at us to provide the new ideas, I’m scared that I’m not enough of a computer guru. But I’m sure this course will show me a thing or two ☺

    Comment by Katia Dias | May 17, 2009 | Reply

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